It was everywhere - everyone was tweeting - linking and engaging in debate in almost real time - social media hit the General Election 2011.
Every news programme, every paper, almost every TD had a twitter account. Post Trafigura the oft scorned tweet has gained some gravitas, that and the impact social networking is having in the Middle East at present, coupled with the impact and immediacy of the tweet and the blog cannot be ignored.
Live blogging too has impacted enormously - whether your sport is centred on the Aviva, or the local count centre, RTE's, and the IT's enhanced coverage was excellent recently.
In 'Another blog about the role of Social Media' Éanna Ó Caollaí writes about the best Tweets in #GE2011 - they are well worth a look...